Marketing Time-line for Self-Publishing

While I wait (im)patiently for feedback from my beta readers I have been worrying about Marketing.

[As an aside, I have had one comment so far, from my mum, and her feedback was – it’s not as good as your last book (the one that was rejected from Mills & Boon). That’s filled me with confidence.]

I find the marketing of my book far more daunting than anything else I’ve done so far. I’ve talked before about how rubbish I am at selling myself and this includes trying to engage on social media. I am self-conscious even writing on other people’s blogs or twitter feeds (twitter still baffles me) and when I browse around people’s sites, whether on Facebook or Pinterest, I get distracted and forget why I am there.

I have searched around on the internet for advice, but it has been difficult to find a cohesive plan for things you can and should do to help market your book. Until I recently found this great post on the Lulu blog, with a timeline of things to do before you publish.

It starts 12 weeks before launch, so I’m way behind if I want to do all these things before publishing Pictures of Love in August. That said, as I haven’t had any beta reader feedback yet, I don’t know if August is still feasible. If I have a complete re-write to do, on top of finishing Dragon Wraiths by September, it is likely I will have to push back the release date.

I was going to summarise the Lulu post and include the best bits here, but as it is all very useful, I have posted the complete text below. I’m off to work out what I can do in the couple of hours a week I find time to do marketing!

Please let me know how you get on and any other ideas you have to get your book noticed.

The Post:

On Lulu’s blog there’s been a lot of talk about the “how” of marketing (Pinterest, Blogging, Twitter, writing a press release, video chat, etc.) but little focus on the “when,” which is an equally important component of a successful book marketing campaign.

Here are some general guidelines you can follow compiled in a simple marketing timeline to help you plan:

10–12 weeks out: Do your research. Find appropriate blogs and media outlets that might want to review your book and compile a list of media contacts. Come up with a list of friends who can help spread the announcement of your publication and ask each one personally for support. When you reach out to contacts, offer them a free copy of your book and ask for pre-publication quotes to be used in your book’s detail page at various online retailers.

*Expert tip: Make the first chapter of your book available for free for anyone who might want to review your book or include it in a news article. You can do this by creating a free eBook on Lulu.com that includes just the first chapter of your book as well as contact details for press inquiries.

8–10 weeks out: Draft your press release and any announcement emails you’re planning on sending out. Make sure to re-read them numerous times and get friends or family to proof them for you. Ensure that if you’ve not already done so, your Facebook page, Twitter and Pinterest account, and blog include up-to-date info on your upcoming book. Be sure that every update, post, announcement and release includes a direct link to where readers can pre-order your book. (You can use a URL shortener like bit.ly if you like). Now’s a great time to do a cover reveal on social media — unless, that is, you’re planning to work with a blogger for an exclusive reveal on someone else’s site.

6–8 weeks out: Send your press release and start pitching bloggers. This is also a good time to formally announce the release of your book online. When doing so, consider including a question on Twitter and Facebook to encourage engagement and make sure to provide a link where readers can pre-order your book. We know you already know, but double-check that landing page to make sure that your cover image, title, description and reviews are all up-to-date and grammatically correct.

4–6 weeks out: Start thinking about adding “flair” to your social media. Launch week-by-week book giveaways and poll your fans or create extra content (a book playlist, an author interview, etc.) to generate excitement. If you’ve created a video trailer, announce its premiere date on your blog and then post it about four weeks out. As the one-month mark approaches, follow-up with bloggers and other media outlets if you’ve not yet heard back from them.

2–4 weeks out: Post a teaser chapter to your blog — either all at once or split it up to tease out future buyers even longer. Announce winners of any giveaways or contests you’ve run and launch a final giveaway extravaganza (a book plus swag that relates to your book) to coincide with your book’s release date. Continue to make sure that that any good reviews and/or awards you receive are featured on your Lulu, Amazon, BN.com, etc. pages.

0–2 weeks out: You’re in the homestretch! Be prepared, if you’ve done your research right, to be doing blog interviews, updating social media frequently about not only the book, but your excitement, and featuring content and giveaways to celebrate! However, on the day your book goes on sale, give yourself a break. Leave the computer behind and enjoy a breakfast/lunch/dinner out. You deserve it.

Remember, just because your book is out doesn’t mean your marketing efforts end. Continue to look for larger news opportunities to tie your book to, update your social media outlets and blog on a regular basis so your community grows, and keep on top of awards you can submit your book for. More than anything, be creative, take risks, and, later on, hopefully reap the rewards.

Waiting, Dragons, Tennis and Sleep

Wimbledon 2007 – photo by Kol Tregaskes on Flickr

Pictures of Love, my WIP, is out with beta readers. I’ve never had anyone but family or agents read my work before. The former have always loved it, the latter rejected it. So I wait with more than a small amount of trepidation.

To use the time well (hopefully) I have gone back to my Young Adult book, Dragon Wraiths, which I hope to enter in the Mslexia Children’s Novel competition in September. I had put the idea on hold, because the rules state: Women who have had a novel published commercially, for any age group, in any country, are not eligible.

As I hope to self-publish Pictures of Love in August, I figured that meant I couldn’t enter. But I read the rules again, more closely, and it says Self-published manuscripts are eligible, so it’s game on.

Only now I’ve read the rules again I’ve spotted that the entry is 3000 words with no synopsis.

Eek.

The dragons don’t come in until Part Two, a third of the way through the book, and the weighty stuff about global warming etc comes in Part Three, (assuming I can research enough by the September deadline; it’s a new addition to the story).

How can I get enough plot into 3000 words to hook a reader, and still have character development, voice, YA themes and all that jazz, without a synopsis? I guess I have to finish the first draft and see how much time I have left before I worry about it.

That’s if I can stay awake.

Youngest child has had an ear infection, together with a lovely temperature of 39.2 for days, so sleep has been a rare commodity all round. Husband and I have been staggering about sighing I’m so tired; so much so that it’s my eldest child’s favourite excuse every time she has the screaming heebie-jeebies (by the way, I love that Word has that in its dictionary!).

“But mummy I’m just so tired, that’s why I lashed out and threw something at you.”

I have to bite my tongue on snapping back, “You slept for ten hours last night, I’ve barely had that this whole week!”

One of the by-products of sleep deprivation is that I, too, become a tiresome three-year-old.

As a result, my return to writing today, after two weeks without penning a word, as I wrestled with Lulu printing and e-book formatting (posts to come), only lasted until lunchtime. Then I had to admit defeat, close the laptop and turn on the tennis. I saw about three shots before I fell asleep.

Now I’m walking the dog, hoping the rain and soggy trousers will wake me up enough to finish my chapter before I collect the kids.

Or I might go nap in front of Murray.

This is WriterMummy saying night night.

P.S. Can’t sleep. Murray is making me too nervous. Come on Murray, hold your serve!

Life, recycled

Before I decided to try my hand at writing, and discovered an overwhelming need to pen novels, I took various other paths to a creative future.

I worked in marketing, designing the horrible colourful mailing packs that arrive on your doormat, which you chuck in the bin. I worked in PR, writing the internal communications magazines and announcements that make you chuckle and shake your head in disbelief, when you get them from head office.

I went self-employed and tried to make money selling my abstract paintings. I took a study course with the Open University to improve my photography and tried to make that my next endeavour. I set up a small company, Daisy Chain Marketing, and built websites for small businesses.

Nothing really took off, mostly because they all required me to sell myself, and it turned out that was the one thing I was rubbish at.

When I found creative writing, and nanowrimo found me, my whole world changed. Writing was what I wanted to do. That self-selling part is still a sticking point, but in terms of time, I only have to worry about it at the end. I can write merrily for nine-months before I have to poke my head out my shell and worry about what to do with my work.

Having found writing, I then berated myself for not finding it sooner. All those years, pre-kids, when I was farting around trying to be an artist, a photographer, a marketer, I could have been writing novels.

What a waste.

Except it turns out not to have been a waste at all. Because I’m at the sticky end now: I am thinking about selling my first novel. And I am discovering that I can recycle all those old skills I learnt. Skills I didn’t know I had, or took for granted.

Need a book cover? Easy. Source an image online, using all the marketing sites from old. Need to put it in the right format? No worries. Use the adobe photoshop software from my photo-editing course. New website? A doddle. All that time building simple websites with Mr Site meant I could knock one up on a Saturday afternoon, while watching the kids build sandcastles in the garden. Need to send out a press release for the forthcoming publication of Pictures of Love? Not a problem. I have press release templates a-plenty.

Okay, so nothing looks quite as good as it would if I had paid a professional to do it. My front cover probably screams self-designed/self-published. My website is a bit sparse and basic (I don’t do html). The press release may well get consigned to the waste-paper basket. But it hasn’t cost me anything, and I have had a lot of fun.

And who knew those old redundant skills could be recycled so effectively?

Another by-product of my sporadic career is subject matter. In Pictures of Love, Helen wants to be a photographer. In The Real Gentleman, my leading lady has a painting exhibition. Sam, from In bonds of love, travels around New Zealand, and a chunk of Finding Lucy is set at the kind of corporate events I used to help organise during my time in Internal Comms.

I guess write what you know is easier if what you know and what you’ve done covers a lot of ground. So, there you go, when I thought I was being flaky, I was actually building up a stock of experiences to write about later and a whole bunch of skills to promote it afterwards.

What skills from your former life have you found to be useful during your writing/publishing?

P.S. you can find my website at www.amanda-martin.co.uk. If it would be useful I would be happy to write a post about any or all of these ‘skills’, such as designing book covers or building easy websites.

Pinteresting

I’m always late.

I was late getting the kids to nursery this morning. We were late to a Christening yesterday, although, thankfully, so were the baby’s parents. I am always sliding into the chair at the doctors or the dentist hoping that they, too, are running late.

The thing I am usually proud of being late for is getting on a band wagon.

Who wants to jump on a band-wagon too quickly?

Sometimes it’s because it’s a band wagon and I don’t want to climb on until rush hour has past and it’s a bit less noisy and smelly : I didn’t read any Harry Potter until the third book was out. I only saw Avatar last month and I’m resisting the urge to see what all the fuss is about with Fifty Shades of Grey.

Sometimes I’m late on a band wagon because I’m stupid. I don’t think something will work for me or I don’t see the point. Like Twitter and Pinterest. Now I’m still there with Twitter: I have an account and tweet occasionally (see, I know the terminology, just about) but I can’t get into it. I think maybe you need to be able to see it all the time on your phone or computer to make sense of it. My technology isn’t there yet. It leaves me feeling like the person arriving late at a party, who comes in mid-conversation and doesn’t understand the punch-line to a joke because they didn’t hear the beginning.

Pinterest though, now that’s a different matter. I originally dismissed Pinterest as not useful or relevant to me, although I enjoyed seeing my friends’ posts; links to lovely crafty things that I might have the time one day to do with my children. I hope. Then I read an article, sent to me by LinkedIn, about how photographs can help people engage with your brand. I don’t have a brand, but I am about to self-publish my first novel. So I thought I’d better see what Pinterest was all about.

And oh my how much do I love it?

I love photos anyway, photography being a former attempted-career. And I have always had scrapbooks for my novels (usually on my laptop but sometimes actual physical cut and paste ones.) For my first novel, Finding Lucy (currently unfinished because I inconveniently went into labour before completing the first draft) I have a giant scrapbook of pictures of the main characters, taken from stock photo sites. There are also biographies, timelines, star signs, pictures of their houses including floor plans for ease of writing scenes. It is my treasured possession.

I haven’t done a scrapbook for Pictures of Love, my current WIP, because if I get scissors or selotape out now, the kids are on me like ants on jam. So I have a file on my computer, full of photographs I took when I went to London to visit my locations in Fleet St, Earl’s Court and so on, as well as headshots of people I have found that look like my characters do in my head.

And now I can pin all those pictures in one place and carry it around with me anywhere I can get internet access. I can share it with my friends, show my beta readers what I think my characters look like and see if they agree.

I can put pictures on a site without worrying about copyright, as everything is sourced. [Update: it turns out this isn’t enough to stop you worrying about copyright. Since writing this post I have deleted most of the content from my Pinterest boards for fear of infringing someone’s copyright. I may be over-reacting, but better to be safe than sorry. You can read about someone who has learned this the hard way here and here (comment #76).]

And because everything is sourced I erase another problem – file location. For some of the images in my scrapbooks I wasn’t organised enough to keep internet URLs.

Idiot.

I have spent the last two days trying to track down all the images online (sorry family). And thankfully I have found most of them. My husband is not so lucky. I designed a fab (if I say so myself) front cover for his children’s novel Max and Shady, and got a copy printed for Christmas a couple of years ago. Only now he wants to publish it online and we can’t use the cover because we can’t find the image in order to purchase usage rights.

So Pinterest I thank you: for keeping me in tune with the zeitgeist, for giving me something fun to do while watching Euro 2012 (not that I need to worry about that so much now) and most of all for keeping me organised.

If you want to check out my Pinterest boards, to see what my sexy leading men (and women) look like, you can find them here.

Have you used Pinterest to plan out your novels or create your universes? How has it worked for you?

Beta Readers

Apologies for my silence, to those of you who are kind enough to follow my novel writing exploits. As well as drying out my soggy soul in sunny Italy for a few days, I have spent weeks immersed in major editing of my WIP Pictures of Love.

It seems the nearer I get to pressing save on my final draft, before sending it to my lovely beta readers, the more I feel compelled to rewrite the whole bloomin’ thing from the first page.

I understand the need for my novel to be the best it can be before going out into the world at large. But how polished does it need to be for beta readers? I mean, what if I spend hours filling in all the extra bits of back-story for a secondary character only to be told she adds nothing to the plot?

Or – my biggest fear, certainly in my academic days – what if I remove something, only to have someone suggest it’s exactly the thing that is missing for them? Do I take out the long words – as has been suggested – when I know most of my readers will understand and expect them? Most importantly, do I take out the sex?

I have one sex scene, right at the beginning, to show my main character’s relationship is based only on lust. There is no more sex after that, well none shown explicitly. What if I set the expectation that it’s an erotic novel when it’s nothing of the sort?

Sigh.

I knew writing novels was going to be hard but, like parenting, it’s hard in all different places to the ones I expected.

Making the goal visible: Self-Publishing, Book Covers and the Blurb

Proposed book cover for my WIP

I’ve read a few blogs recently on the topics of self-publishing, designing your own book cover and writing your book blurb.

It got me thinking.

Maybe what I need, to help me get to the end of my final revisions, is a nice visual goal. So I’ve wasted several days of precious writing time pulling together a book cover for either paper print or e-book publishing.

I haven’t actually decided yet whether I am going to go down the self-publishing route or continue with the plan of applying to agents. I admit I still tend towards the latter, for two very important reasons.

1. I cannot afford to hire a professional editor, and I am terrified of publishing something full of grammatical or typing errors.

2. I am rubbish at self-promotion. I have set up various ventures in the past, all of which required me to sell my talents, and I know already that I’d rather pull out my own teeth.

I could add a third barrier, but it is one that should be surmountable, if I can get enough enthusiasm to do it, and that is the need to fill the gaping hole in my knowledge about social media. From everything I have read, promoting your book on social media sites and building up a following are both essential if you want to sell your book to more than family and friends. I can just about negotiate my way around Facebook, but even that is a challenge. I’m far too young to be such a Luddite, but there you are. I need the kids to grow a bit, so they can teach their old mum a few tricks!

I cannot describe how many hours it took me to find a photograph that encapsulated what I wanted to say about my novel. I wanted to catch the eye, to make sense of the title, but not give anything away about the plot. (I hate spoilers.) And I wanted to be able to afford it. The first image I fell in love with was about £80 for the size I needed, in case I have it printed. This one, thankfully, was considerably less. Thank you www.dreamstime.com

If you are interested in creating your own book cover, Keri Peardon has some very useful lessons on her blog: http://keripeardon.wordpress.com/2012/05/17/how-to-make-your-own-book-cover-lesson-5/. I use Photoshop Elements (currently on a free 30-day trial which would be plenty for getting your book cover done).

As for the blurb, I’m sure I will do a few more re-writes before I’m happy. It’s not an easy thing, getting someone interested in your story without giving any key plot points away (did I mention, I hate spoilers?)

There has been an interesting discussion on blurb agony over on Keri Peardon’s fab blog. Definitely worth a look.

Anyway, diversionary activity over, time to get back to editing, with my lovely new book cover to inspire me (if I can just resist the urge to tweak the colours, layout, font, text, images….)